So weird: GRIME WAVE It’s a dirty job: Police nationwide take on soaring Tide detergent theft I'm not the most meticulous laundry person, but I find that clothes get more or less clean no matter which detergent I use. Is there really a legion of blackmarket consumers who feel that their laundry will just not work out unless they use Tide? I know they're using it for trade, but still. Doesn't there ultimately have to be somebody who wants the item being traded? Is it really just because it's bright orange? Why this, and not some garishly colored brand of dish soap? This is fascinating. I have so many questions.